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WWE: The Undisputed Heavyweight Champions of Inbound Marketing

WWE and Inbound Marketing

You’d be hard-pressed to find an idea that’s bigger in the marketing zeitgeist right now than “inbound marketing.” It’s a term that didn’t exist ten years ago and now it’s everywhere. Companies are obsessed with creating content, using that to draw an audience, and then getting that audience to open up their wallets. With a field that’s this young, everyone’s on the lookout for examples of inbound and content marketing that they can steal borrow from.

The Corner View: What does SEO mean in 2014?

Fort Wayne & Nashville Web Design & Development

In this edition of the Corner View, TK talks to Marketing Director Aaron Eisberg and Online Marketing Manager Ron Mattocks about how SEO has moved away from a focus on keywords and links toward strategies for creating quality content on a continuous basis. Content Marketing consists of producing and distributing blogs, videos, white papers, e-books, and other types of media to increase your profile, educate your prospective clients, and help guide customers through the decision-making process that culminates with them making a purchase.

SharePoint 2013 Service Pack 1 Rereleased

Sharepoint Service Pack relreleased

Earlier this month, we mentioned that Microsoft had pulled down SharePoint 2013 Service Pack 1, amid concerns that the update would actually make it more difficult to update the software in the future. Now, with little fanfare, Microsoft has rereleased the software with the bugs worked out.

Microsoft Announces New Basic Price Tier for Azure Web Sites

Azure Basic Price Tier

Prior to the Build conference earlier this month, Microsoft announced that they’d be cutting Azure’s prices for Compute and Storage on May 1.  This week, the price changes continue with the rollout of a new pricing tier for Azure Web Sites, called Basic.

Microsoft to Close Mobile Deal with Nokia, Possible Name Change Soon

nokia logo

Since I started at Aptera in November, it’s seemed like I’ve spent most of my time writing about Microsoft renaming things. With the lawsuit assisted rebranding of SkyDrive to OneDrive and the strategy-indicating shift from Windows Azure to Microsoft Azure, I thought Microsoft was out of things to rename.

"Twitter for Business" is an Awful Idea, but Yammer's Actually Great.

20 Yammer logo

The pitch you’re most likely to hear for Yammer is that it’s “Facebook or Twitter for Your Business.” It’s a sentence that serves its purpose, in that you immediately get the idea, but it ultimately fails because it makes Yammer sound like the most boring thing in the entire universe.

Microsoft to Allow Developers to Respond to App Reviews

windows phone 8 logo

Every developer’s had the experience of seeing a user review of their app and just losing their mind wanting to respond to it. While the first instinct might be to track the person down and show up at their house, Microsoft is slowly rolling out a new way for Windows Phone developers to interact with their users.

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Technology Digest: Week ending 4/18/2014

Aptera Technology Digest
The Technology Digest is our weekly list of articles in the technology world that you should be reading about Microsoft, Cloud, Mobile, Enterprise, Security, Productivity, and Big Data. 

Microsoft's Office for iPad Shakes Up Mobile Enterprise - It's hard to overstate the impact of Microsoft Office for iPad. The arrival of the dominant productivity suite on the dominant tablet promises to change how iPads are viewed in the enterprise. Office for iPad may also crush competitive apps, shut out cloud storage providers and limit MDM vendors. 

Highlights from //build 2014 now available!

build conference highlights

Microsoft recently wrapped up the 2014 edition of its //build conference. Whether you were at the conference and didn’t get to see everything you wanted to or you couldn’t make it out to The Moscone Center in San Francisco, Microsoft’s giving you the chance to catch up by posting a ton of the content online.

Microsoft OneNote Mac Team Covers "Les Mis"

Microsoft OneNote

Alright, we’ll warn you in advance, this post might be a bit of a stretch. There’s a new video out from Microsoft’s OneNote Mac team and it’s… um… interesting.

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