It’s getting the point where everyone knows if you want to compete on the online marketing front you can’t just concentrate on building a neat website. But there seem to be quite a few people out there mulling over the possibility of beginning to blog or trying to extend their presence on social media who still find the prospect of getting started a little overwhelming. So, to help you wrap your mind around what you would need to do, we’re going to break the inbound marketing methodology down to the fewest manageable units we can. Essentially, your strategy will boil down to these three questions:
You've probably seen some of the awesome demos for Power BI. But what is Microsoft's new suite of business intelligence tools really about? Features like Power Map, which creates dynamic 3-D presentations, and Power Q&A, which answers natural language questions in easy-to-digest graphs, are creating a lot of buzz. So we've put together answers to some of the most common questions about Power BI, including:
The Technology Digest is our weekly list of articles in the technology world that you should be reading about Microsoft, Digital Marketing, ROI, OneDrive, Azure, MSN, and more.
Topics: Technology Digest
Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to factors contributing to ROI. Sure these facts have their place, but for a guy with real-world P&L experience at a Fortune 500 company they don’t necessarily close the gap between conceptual and the bottom line.
We’ve all had that feeling of relief when management decides that a difficult project or a new business objective that is bigger than a breadbox needs to be outsourced to a third party. Now all your problems are solved. All the important ideas and solutions will be taken care of, and you don’t have to worry about any of it. Unfortunately, bringing in outside help doesn’t actually mean you can sit back and kick up your feet—especially if the work is to be customized to your company’s unique needs.
If your company is serious about creating an online presence, there’s more to it than just putting up blog posts or social updates and then just forgetting they ever exist. You want to find a way to figure out if all your efforts are paying off. For a lot of organizations, the list of metrics they keep track of starts and ends with pageviews. Hits are worth keeping track of, but here are three more metrics that will help your company get a better view of the total picture.
Digital marketing in the twenty-teens has a daunting number of components businesses have to develop strategies for dealing with. You have to have a social media strategy, a mobile strategy, and a standout website optimized for search. Behind the scenes, you have to make decisions about content management systems, establish a process for sifting through analytics, and set up workflows for nurturing leads. As easy as it is to be overwhelmed by all the gadgets and all the emerging channels for reaching customers, there is one element of your digital marketing strategy that has to be nailed down before any of the others can even have a chance of working for you. Mastering all the platforms and channels won’t do you any good if you don’t have a process in place for creating quality content.
The Technology Digest is our weekly list of articles in the technology world that you should be reading about Microsoft, Marketing, OneDrive, Intune, and more.
Topics: Technology Digest
When most people think of digital marketing, they think of websites that are well-designed and optimized for search. So, when they have someone build a new website or update their old one, they have two basic concerns: that it looks good and that it has lots of key words for web crawlers to pick up. Good design and SEO—that’s about it then, right? But what’s going to make people want to find your site in the first place? And what are they going to do once they’re on it? The bottom line here is that without a good all-around digital marketing strategy your website is pretty much useless.