Subscribe by Email

Your email:

Aptera's Newsletter

New Call-to-Action

Lead Generation Tips

30 Greatest Lead Generation Tips

OneDrive Basics

OneDrive Basics

Office 365 Basics

Office 365 Basics E-Book

Free White Paper

Beginner's Guide to Mastering Windows 8.1 on your desktop or laptop

Free White Paper

6 Basic Principles to Encourage SharePoint User Adoption

Browse by Tag

Follow Aptera

Business-Inspired Technology Solutions - The Aptera Blog

Current Articles | RSS Feed RSS Feed

Technology Digest: Week ending 8/29/2014

  
  
  
Aptera Technology Digest

The Technology Digest is our weekly list of articles in the technology world that you should be reading about Microsoft, Big Data, OneDrive, Azure, Windows Phone, and Inbound Marketing. 

Facebook Algorithm Updates? Time To Rethink Your Social Strategies

  
  
  
Facebook Algorithm

Earlier this week, Facebook announced changes to the algorithm that drives News Feed. They’re making changes that will stop favoring click-bait headlines that users might only stay on for a few seconds and will instead give better treatment to stories that users spend more time on an actively share to their friends. If you’re managing your company’s Facebook (or paying someone else to) you should read more about the changes. There’s another message buried in Facebook’s announcement, however: your Facebook strategy isn’t something you can do once and then forget about.

Upcoming Nashville Event: UX and User Adoption in SharePoint - September 16, 2014

  
  
  
UX and User Adoption

Now more than ever, SharePoint is seeing a focus on the user experience that accompanies the expansive set of tools provided in the platform. There are new capabilities in place that, when used appropriately, can increase the potential for a successful implementation by providing an engaging user experience, truly dynamic content, and the ability to customize the user experience. 

Tags: ,

Upcoming Indianapolis Event: UX and User Adoption in SharePoint - September 23, 2014

  
  
  
SharePoint UX and User Adoption

Now more than ever, SharePoint is seeing a focus on the user experience that accompanies the expansive set of tools provided in the platform. There are new capabilities in place that, when used appropriately, can increase the potential for a successful implementation by providing an engaging user experience, truly dynamic content, and the ability to customize the user experience. 

Tags: ,

The Corner View: An Introduction to Inbound Marketing

  
  
  
Aptera Corner View
This month in Aptera’s Corner View we talk with Brian Signorelli of HubSpot about the philosophy, the mechanics, and the successes of inbound marketing. As you will hear in this segment, the Internet has fundamentally changed the way people and companies buy, empowering them to form opinions and make purchasing decisions before they even talk to you. The best response to this is to provide dynamic content that makes your company a trusted resource and prevents potential clients from eliminating you as an option. This is one of the basic tenants of inbound marketing, a new service Aptera is now offering to help clients see real ROI from a cohesive digital strategy that produces results. 

Learn What It Takes To Make Your Digital Marketing A Success

  
  
  
digital marketing webinar aptera blog

The term digital marketing can mean many different things to many people, but for business owners and executives it all comes down to results. What's the Return on Investment for your new website? Are you generating the right type of leads for sales? Is all this banner ad spending necessary? Furthermore, the digital marketing landscape is vast and complicated with many moving parts. But it doesn't have to be. 

My Switch from iPhone to Windows Phone

  
  
  
Mac to Windows

When I joined Aptera, one of my friends had the Windows Phone 7, and he seemed to like it pretty well, but he was ex Microsoft so I dismissed it as brand loyalty. Recently, though, he got the new Lumia icon phone with Windows 8.0 and seemed very happy with it. I liked the screen size, the interface, the responsiveness, and the reported battery life. Don’t get me wrong, I love iPhone and what it did to the industry. I believe it paved the way for all the modern Android and Windows Phones by proving smart phones were a device people not only wanted, but would use practically every waking moment. However, iOS seemed to me to be showing its age. It was more of the same with no real innovations with any “wow” factor. And screen size: the Lumia just had the iPhone beat here.

Technology Digest: Week ending 8/22/2014

  
  
  
Aptera Technology Digest
The Technology Digest is our weekly list of articles in the technology world that you should be reading about Microsoft, Cloud, Developement, Windows Devices, Big Data, Power BI, Azure, and Windows 9.

Can I Prevent Employees from Syncing Corporate Documents to Personal Cloud Storage Accounts? - How secure is the information you're storing in cloud services like Dropbox? Here's what to think about before you upload all of your company's files.

Can I Prevent Employees from Syncing Corporate Documents to Personal Cloud Storage Accounts?

  
  
  
cloud security

Cloud Storage services like OneDrive, Dropbox, and Google Drive follow the rule that anything that can be copied to the hard-drive or to some removable storage device can be uploaded into personal files in the cloud. The bad news is that nothing differentiates corporate from personal documents, so whether it’s a OneDrive folder or a USB they save them on your business’s documents could already be walking out the door with your employees. Still, there are a few steps you can take to protect your information.

Have Spies Been Hiding Secret Code in Placeholder Text?

  
  
  
BEYONCE IS ILLUMINNATI.

You know those stories on the Internet that you’re pretty sure can’t be true… but what if they’re true?!?!?! This is one of those stories. At his site KrebsonSecurity, security expert Brian Krebs writes about a weird coincidence/Illuminati conspiracy involving Google Translate and the “lorem ipsum” placeholder text that shows up “accidentally” around the Internet when designers forget to put in actual text. (The scare quotes around “accidentally” are your signal to go ahead and put on your tinfoil hat.)

Until very recently, Krebs writes, putting some of that ever-present placeholder text through Google Translate would return English text that feels a lot like something out of the Cold War. “lorem lorem” translated to “China’s Internet”, “consectetur Sit Sit Dolor” comes up “Russia May Be Suffering” and (most importantly) “Ipsum Ipsum Lorem Lorem” returned “Very very sexy sexy.”

So, have superspies been using seemingly innocuous placeholder text to chat about global superpowers right under our noses? Probably not? But the case that Krebs, researcher Michael Shoukry and “another reasearcher who wished to be identified only as ‘Kraeh3n’” make is an incredibly interesting read.

Check out their claims on Krebs’s website, and let us know what you think in the comments.





All Posts