I'm Aptera's Content Strategist. I've been writing about tech and marketing for 5 years and have certifications from HubSpot and The Content Marketing Institute. A big science and literature geek, I taught college rhetoric and composition while I was still busy going to school for way too long, earning bachelor's degrees in anthropology and psychology, along with a master's in British and American literature. Look me up on LinkedIn.
In this edition of the Corner View we talk with Brian Signorelli of HubSpot about the philosophy, the mechanics, and the successes of inbound marketing. As you will hear in this segment, the Internet has fundamentally changed the way people and companies buy, empowering them to form opinions and make purchasing decisions before they even talk to you. The best response to this is to provide dynamic content that makes your company a trusted resource and prevents potential clients from eliminating you as an option. This is one of the basic tenants of inbound marketing, a new service Aptera is now offering to help clients see real ROI from a cohesive digital strategy that produces results.