Aptera is a Digital Marketing & Technology firm focused on helping our clients connect with customers using results-driven marketing and the most effective methodologies, supported by the most advanced tools.
Aaron Crouch is the Business Intelligence Practice Leader for Aptera. Upon graduating from Purdue University, Aaron immediately began working on Data Warehouses and BI implementations. With 14 years of Business Intelligence experience, Aaron has strategically planned, designed, and developed solutions for multiple Fortune 500 companies both in the United States and abroad. His work spans the fields of retail, education, healthcare, manufacturing, and automotive vertical markets.
Big Data is cool and allows you to understand your customers better than ever before. But there can be a line on how much you should know about each customer. Here are 3 ways to help dial back on being too "creepy" when using Big Data.
Business Intelligence is all about data-based decision-making. Really, good data can benefit anyone who wants to measure progress toward a goal or anyone who wants to identify areas in which efficiency or effectiveness can be improved.
What all the bloggers and tech gurus aren’t telling you as they tout The Big Data Revolution, which some are saying will be on a scale similar to the advent of the Internet, is that it’s so new no one really knows yet what all we’re going to be able to do with it.
In this edition of the Corner View we talk with Brian Signorelli of HubSpot about the philosophy, the mechanics, and the successes of inbound marketing. As you will hear in this segment, the Internet has fundamentally changed the way people and companies buy, empowering them to form opinions and make purchasing decisions before they even talk to you. The best response to this is to provide dynamic content that makes your company a trusted resource and prevents potential clients from eliminating you as an option. This is one of the basic tenants of inbound marketing, a new service Aptera is now offering to help clients see real ROI from a cohesive digital strategy that produces results.