Aptera is a Digital Marketing & Technology firm focused on helping our clients connect with customers using results-driven marketing and the most effective methodologies, supported by the most advanced tools.
Dave Hall began work as the Cloud Services Practice Leader at Aptera in the fall of 2015, after 20 years of technology experience. Dave started his career in the Marine Corps before going on to specialize in infrastructure design for companies of all sizes. When he's not configuring servers or migrating businesses to the cloud, he enjoys biking, camping, and doing just about any type of work outside.
In this edition of the Corner View we talk with Brian Signorelli of HubSpot about the philosophy, the mechanics, and the successes of inbound marketing. As you will hear in this segment, the Internet has fundamentally changed the way people and companies buy, empowering them to form opinions and make purchasing decisions before they even talk to you. The best response to this is to provide dynamic content that makes your company a trusted resource and prevents potential clients from eliminating you as an option. This is one of the basic tenants of inbound marketing, a new service Aptera is now offering to help clients see real ROI from a cohesive digital strategy that produces results.