Aptera is a Digital Marketing & Technology firm focused on helping our clients connect with customers using results-driven marketing and the most effective methodologies, supported by the most advanced tools.
Eric is a Software Architect for Aptera Software in Fort Wayne Indiana, working primarily in the .Net platform. He has been developing high quality custom software solutions since 2001. He is also an adjunct professor of computer science at Indiana Tech. He loves to dabble in new and exciting technologies.
In this edition of the Corner View we talk with Brian Signorelli of HubSpot about the philosophy, the mechanics, and the successes of inbound marketing. As you will hear in this segment, the Internet has fundamentally changed the way people and companies buy, empowering them to form opinions and make purchasing decisions before they even talk to you. The best response to this is to provide dynamic content that makes your company a trusted resource and prevents potential clients from eliminating you as an option. This is one of the basic tenants of inbound marketing, a new service Aptera is now offering to help clients see real ROI from a cohesive digital strategy that produces results.