Aptera is a Digital Marketing & Technology firm focused on helping our clients connect with customers using results-driven marketing and the most effective methodologies, supported by the most advanced tools.
Hillary began her career in recruiting after graduating from Indiana University Bloomington (Go Hoosiers!) and hasn’t looked back since. Her “why” in her role as Hiring Manager at Aptera is that each day she has the opportunity to introduce someone to a company and job that just might be life-changing. She loves to meet new people, so feel free to look her up on LinkedIn or catch her on Twitter @teamaptera.
In this edition of the Corner View we talk with Brian Signorelli of HubSpot about the philosophy, the mechanics, and the successes of inbound marketing. As you will hear in this segment, the Internet has fundamentally changed the way people and companies buy, empowering them to form opinions and make purchasing decisions before they even talk to you. The best response to this is to provide dynamic content that makes your company a trusted resource and prevents potential clients from eliminating you as an option. This is one of the basic tenants of inbound marketing, a new service Aptera is now offering to help clients see real ROI from a cohesive digital strategy that produces results.