Aptera is a Digital Marketing & Technology firm focused on helping our clients connect with customers using results-driven marketing and the most effective methodologies, supported by the most advanced tools.
Scott is a SharePoint Specialist at Aptera with over 12 years of experience in the industry. He has Configuration Certification (MCIPT) in MOSS and SharePoint 2010, as well as his MCSE in SharePoint 2013. He focuses on
enterprise-wide SharePoint Roadmap planning, which has him working with clients to prioritize and organize SharePoint implementations. He's usually working on enterprise planning, architecture, and end user adoption, but he keeps his SharePoint skills fresh by working on upgrades and troubleshooting, as well as various no-code solutions.
When most people hear the word governance, they think of some guy in a suit or a uniform telling them what they can and can’t do. So when I say I’m going to be talking about SharePoint governance everyone expects me to discuss permissions and security. But what is it really?
In this edition of the Corner View we talk with Brian Signorelli of HubSpot about the philosophy, the mechanics, and the successes of inbound marketing. As you will hear in this segment, the Internet has fundamentally changed the way people and companies buy, empowering them to form opinions and make purchasing decisions before they even talk to you. The best response to this is to provide dynamic content that makes your company a trusted resource and prevents potential clients from eliminating you as an option. This is one of the basic tenants of inbound marketing, a new service Aptera is now offering to help clients see real ROI from a cohesive digital strategy that produces results.