Aptera is a Digital Marketing & Technology firm focused on helping our clients connect with customers using results-driven marketing and the most effective methodologies, supported by the most advanced tools.
Susan Payton is the President of Egg Marketing & Communications, a content marketing & social media firm. She's written three business books, and blogs about small business on sites including Forbes, AllBusiness, and The Marketing Eggspert Blog.
In this edition of the Corner View we talk with Brian Signorelli of HubSpot about the philosophy, the mechanics, and the successes of inbound marketing. As you will hear in this segment, the Internet has fundamentally changed the way people and companies buy, empowering them to form opinions and make purchasing decisions before they even talk to you. The best response to this is to provide dynamic content that makes your company a trusted resource and prevents potential clients from eliminating you as an option. This is one of the basic tenants of inbound marketing, a new service Aptera is now offering to help clients see real ROI from a cohesive digital strategy that produces results.