Digital Marketing

All Inbound Marketing, all the time

Redesigning your website? Here Are 2 Things You Can Expect to Go Wrong

Dec 6, 2016 Sitefinity Dennis Junk

Most companies plan at least 3 months for their website's redesign and the result is typically an under performing launch. That's where agile approach comes in.
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Lead-Generation vs. Audience-Building in Content Marketing: Tech Club Podcast

Nov 30, 2016 Content Marketing Dennis Junk

An interview with Content Strategist Dennis Junk about some of the downsides of overemphasizing lead-generation to the detriment of audience building.
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Scrum for Marketing Project Management?: Tech Club Podcast

Nov 23, 2016 Project Management Dennis Junk

Can marketing be agile? Digital Marketing Project Manager Laura Larkin discusses agile methodologies with Software Architect and Scrum expert Jon Fazzaro.
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Do you Still Need to Create Buyer Personas if You're Using the Sitefinity Digital Experience Cloud?

Nov 21, 2016 Sitefinity Dennis Junk

Buyer personas are vital to understanding potential customers. Understanding Sitefinity's Digital Experience Cloud & its features will enhance user experience.
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Choosing the Best Visitor-Tracking and Personalization Technology for Your Website

Nov 15, 2016 Buyer Personas Laura Larkin

Here are some of the best visitor tracking products, offering smart CTAs, geolocation prompts, site visitor tracking ... and how to choose the right one for you
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Through the Social Media Rabbit Hole into the Inbound Marketing Funnel: Tech Club Podcast

Nov 9, 2016 Inbound Marketing Dennis Junk

James recounts his buyer's journey all the way through the inbound marketing funnel, beginning on Google, moving to social media, and ending with a purchase.
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The Deadly Seriousness of Posting Fun Stuff on Social Media: Tech Club Podcast

Nov 2, 2016 Inbound Marketing Dennis Junk

Interview with Digital Marketing Consultant and Social Media Expert Kristen Baumert on the multitude of moving parts that go into a social media strategy.
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Sitefinity DEC Persona Templates and Action Plan

Oct 28, 2016 Sitefinity Dennis Junk

Downloadable e-book with templates and instructions on how to create your own buyer personas for the Sitefinity Digital Experience Cloud.
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Web Design and User Experience Enter the Age of Agile: Tech Club Podcast

Oct 26, 2016 Web Design Dennis Junk

An interview with Graphic Design guy Joe Beste about the Midwest UX Conference and what some of the latest developments are web design and user experience.
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The Evolving Client-Consultant Relationship in the IT Industry: Tech Club Podcast

Oct 19, 2016 Tech Club Podcast Dennis Junk

An interview with a real-life tech consultant, Scott Walsh, about how he earns trust, and why ongoing partnerships benefit both clients and consultancies.
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