Coordinating all the moving parts of a complex project, especially when many of those parts are humans, is a daunting endeavor. Most of you reading this post have probably experienced being part of a project that became so tangled and convoluted that it left you wondering how any projects of that magnitude are ever successful. The key is of course proper management. But what exactly does that mean? And are there principles of good project management that apply across many different kinds of project.
For our marketing vs IT project management episode, James and I interview Content Production Manager Laura Larkin about what all is entailed in bringing something like a branded e-book from rough idea to completed project. Along the way, James, who as some of you remember is a project manager himself but on the IT side, chimes in to note areas of similarity and difference.
James and Laura address issues like:
- What some of the biggest challenges are when you’re managing creative projects
- Which management processes are the most effective
- What some of the most frequent surprises marketing managers deal with are compared to those IT managers face
- How Laura developed a stable of writers and how she uses them
- One unexpected place to find expert writers (Hint: we’ve done a Tech Club episode on it.)
- What three qualities Laura looks for in a writer
- What it means for someone to be present in their writing
- Some of the main services where you can find freelance writers
- The difference between an IT project timeline and a marketing project timeline
- Some of the main challenges in applying agile methods to marketing
- How to adjust for projects serving clients in widely varying industries
- Why the best writers tend to be the best business planners
- One of the biggest challenges in dealing with clients on creative projects
- Why managing expectations upfront is so important
- What the overall key to project management success probably is
- What clients see in a product vs what the experts see and why it’s so important to translate between them.
I depend on Laura for so much in my daily work that I don’t even know where to begin singing her praises. James and I probably end up hogging too much of the interview, but you’ll be able to tell we all three enjoy a really great rapport. And with any luck you’ll come away with some ideas for how to organize your own projects.
Got other questions about managing marketing or IT projects? Send them along to firstname.lastname@example.org. We’d also love to hear any other ideas you have for future topics we can cover.
In the meantime, here’s more stuff on content and project management: