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Digital Marketing

All Inbound Marketing, all the time

Lead-Generation vs. Audience-Building in Content Marketing: Tech Club Podcast

Nov 30, 2016 Content Marketing Dennis Junk

An interview with Content Strategist Dennis Junk about some of the downsides of overemphasizing lead-generation to the detriment of audience building.
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Through the Social Media Rabbit Hole into the Inbound Marketing Funnel: Tech Club Podcast

Nov 9, 2016 Inbound Marketing Dennis Junk

James recounts his buyer's journey all the way through the inbound marketing funnel, beginning on Google, moving to social media, and ending with a purchase.
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The Deadly Seriousness of Posting Fun Stuff on Social Media: Tech Club Podcast

Nov 2, 2016 Inbound Marketing Dennis Junk

Interview with Digital Marketing Consultant and Social Media Expert Kristen Baumert on the multitude of moving parts that go into a social media strategy.
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Smarketing by Any Other Name: How to Align Your Sales and Marketing Efforts: Tech Club Podcast

Oct 12, 2016 Inbound Marketing Dennis Junk

A conversation with former sales guy and current marketing consultant Derek Laliberte on why sales and marketing should be working much more closely together.
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Digital Marketing in 2016 and beyond: Tech Club Podcast

Jun 6, 2016 Inbound Marketing Dennis Junk

An interview with Ron Mattocks on how to keep up with the latest trends in social media and inbound marketing.
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The Sitefinity DEC's Role in Inbound Marketing: Tech Club Podcast

May 23, 2016 Sitefinity Dennis Junk

James and Dennis talk Inbound Marketing and the Sitefinity DEC with Web Development Practice Leader Andy Glassley in this episode of the Tech Club Podcast.
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How DISC Personality Assessments Are Used with Inbound Marketing and Sales: Tech Club Podcast

Apr 25, 2016 Inbound Marketing Dennis Junk

In this week's Tech Club Podcast, James and I interview Business Development (i.e. Sales) Manager Scott Howard about DISC profiles and Inbound Sales.
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Why B2B Tech Companies & Everyone Else Should Adopt Inbound Sales

Apr 21, 2016 Marketing Kristen Baumert

Are you still taking power point presentations to your sales calls? Stop what you're doing right now... and try inbound sales.
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How to Create Content for Your Inbound Marketing Campaign: Tech Club Podcast

Apr 12, 2016 Inbound Marketing Dennis Junk

Inbound Marketing is all about blogs and social media and websites. But the fuel that makes the whole thing run is written content.
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Why Honest Educational Content Is Just Good Inbound Marketing: Tech Club Podcast

Apr 4, 2016 Inbound Marketing Dennis Junk

For this week's Tech Club podcast, we interview Aptera's marketing director Aaron Eisberg about the Inbound Marketing Methodology.
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