<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=266211600481844&amp;ev=PageView&amp;noscript=1">

Digital Marketing

All Inbound Marketing, all the time

Lead-Generation vs. Audience-Building in Content Marketing: Tech Club Podcast

Nov 30, 2016 Content Marketing Dennis Junk

An interview with Content Strategist Dennis Junk about some of the downsides of overemphasizing lead-generation to the detriment of audience building.
Read More

Scrum for Marketing Project Management?: Tech Club Podcast

Nov 23, 2016 Project Management Dennis Junk

Can marketing be agile? Digital Marketing Project Manager Laura Larkin discusses agile methodologies with Software Architect and Scrum expert Jon Fazzaro.
Read More

Through the Social Media Rabbit Hole into the Inbound Marketing Funnel: Tech Club Podcast

Nov 9, 2016 Inbound Marketing Dennis Junk

James recounts his buyer's journey all the way through the inbound marketing funnel, beginning on Google, moving to social media, and ending with a purchase.
Read More

The Deadly Seriousness of Posting Fun Stuff on Social Media: Tech Club Podcast

Nov 2, 2016 Inbound Marketing Dennis Junk

Interview with Digital Marketing Consultant and Social Media Expert Kristen Baumert on the multitude of moving parts that go into a social media strategy.
Read More

Web Design and User Experience Enter the Age of Agile: Tech Club Podcast

Oct 26, 2016 Web Design Dennis Junk

An interview with Graphic Design guy Joe Beste about the Midwest UX Conference and what some of the latest developments are web design and user experience.
Read More

The Evolving Client-Consultant Relationship in the IT Industry: Tech Club Podcast

Oct 19, 2016 Tech Club Podcast Dennis Junk

An interview with a real-life tech consultant, Scott Walsh, about how he earns trust, and why ongoing partnerships benefit both clients and consultancies.
Read More

Web Development Goes Agile with Results-Driven Design: Tech Club Podcast

Aug 26, 2016 Web Design Dennis Junk

Results-Driven Design applies the principles of agile methodologies like Scrum to web development. Here's our interview with an RDD practitioner.
Read More

Sitefinity DEC Personas vs Inbound Personas: Tech Club Podcast

Aug 3, 2016 Sitefinity Dennis Junk

An interview with Senior Web Developer Jon Read about personas in the Sitefinity DEC and how they compare to inbound Buyer Personas.
Read More

Beyond Blogging: The Challenges of Starting an Industry Publication: Tech Club Podcast

Jul 20, 2016 Content Marketing Dennis Junk

A discussion of the strategy behind hosting an online publication on IT and digital marketing for manufacturers as opposed to standard inbound blogging.
Read More

Dogfooding Content Strategy with Digital Marketers: Tech Club Podcast

Jul 13, 2016 Content Marketing Dennis Junk

In this episode of Tech Club, we discuss Aptera's own ongoing discovery process, especially the formulation of a new content strategy.
Read More