The internet is still in its infancy—or in its Wild West days, as Joe Beste puts it. It may not seem like it, but even as we’re all growing more accustomed to going online to interact with brands, with friends and family, and with our favorite influencers, changes are taking place that we don’t even notice. But those changes are really exciting to designers and web developers. And much of it begins with what at first seem like tiny shifts in thinking.
For Tech Club this week, James and I invited back one our favorite guests, Senior Web Designer Joe Beste, to discuss what he took away from the Midwest UX Conference in Louisville. The quest is ultimately to build a website that features all kinds of engaging content, all of which can be navigated to intuitively, so users don’t have to think about how to get from point A to point B, and can instead focus on doing whatever they came to the site to do.
Joe fills us in on topics like:
- Why UX goes far deeper than where you place buttons on your pages
- Why good design and UX can depend on where in the office your graphic designer sits
- Why everyone needs to be a designer (beyond just having Photoshop)
- What role passion plays, what role knowledge plays, and how the interplay between them is the key to great design
- How designers interact with clients, why it’s often difficult, and how the collaboration can be improved
- Who the most important person is when it comes to user testing
- How you incorporate research data into your designs
- How the conference’s focus on things like collaboration and cross-functional teams overlaps with agile and lean methodologies
- What natural paths are and why they’re a great analogy for using data to refine web design
- How testing works in the context of agile web development methodologies like Results-Driven Design
- How you can escape simply emulating popular designs for things like app icons
- What Joe means when he says we’re still in the “Wild West days” of the internet
- How you get from research to industry-standard design elements and best practices for UX
- What the UX of Death is and why it’s such a good guide to intuitive design
- How Joe factors the users’ familiarity and past experience with certain common types of interface into his designs
- What the main UX failure of Pokémon Go is
Joe’s enthusiasm for web design and UX is an antidote to the cynicism many of us jaded marketing people experience on occasion. Sometimes, you can’t help feeling like the whole idea of digital marketing as being about helping people and improving lives is something that can only be floated with a nudge and a wink. (Show me the ROI!) Those are the times when you need to talk to Joe. Listen in and you’ll see what I mean.
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And Joe’s first Tech Club episode: How to Get the Best Design for Your Website: Tech Club Podcast