The design of your website and other marketing materials are the first things people will see as you reach out to make a connection with them. That means that your graphic designer is the one who determines what kind of first impression you'll be making for your business.
In this week's episode of the Tech Club podcast, James and I interview Joe Beste, who in addition to our clients' websites also does the design work for things like blog post images, e-book images and layouts, infographics--plus Aptera's own website.
Joe walks us through topics including:
- Why design is so important for getting attention, setting the tone, and conveying professionalism
- How dependent a successful design process is on collaboration between the client and the design team
- Why a well-developed process is the most important thing to look for when choosing a graphic designer
- What designers (and everyone else) can learn from Neil Gaimon’s commencement speech
- How the design process can be adapted to different types of clients
- Why involving the graphic designers as early as possible in the web development planning stages is often the key to getting the best design
- Why a website for a business in one industry should look different from one in another industry
- The difference between an artist and a graphic designer
- What some of the best graphic design tools are
- How graphic designers can balance their own instincts with what clients want
Joe's easily one of nicest and most fun guys I've ever worked with, and you'll be able to get a little taste of that when you listen.
(If you're curious, here's a link to the Microsoft Azure infographic we discuss in the interview--no aliens.)
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