Responsive web design means your website content automatically adjusts to the size of the screen it’s being viewed on. It’s the main design feature that goes into optimizing your site for mobile access.
1. 60% of all internet use is now on mobile devices, according to InMobi.
2. According to Google and Nielson, consumers spend more than 15 hours a week researching on their smart phones, and they start their research on search engines 48% of the time.
4. 40% of mobile users will choose another search result if the one they land on isn’t mobile-friendly. (45% of mobile users in the age group of 18 to 29 years old do mobile searches daily.)
5. According to Business Insider, 60% of the time people spend on social media is on smart phones or tablets as opposed to desktops.
But—and here’s another statistic—as crucial as mobile-friendly design is, one survey put the percentage of small businesses who don’t have websites optimized for mobile at 91%. That means companies who implement responsive design in the near future will probably gain a huge competitive edge.
I'm Aptera's Content Strategist. I've been writing about tech and marketing for 5 years and have certifications from HubSpot and The Content Marketing Institute. A big science and literature geek, I taught college rhetoric and composition while I was still busy going to school for way too long, earning bachelor's degrees in anthropology and psychology, along with a master's in British and American literature. Look me up on LinkedIn.