Business Intelligence used to be an area only larger businesses would focus on, and BI was used mostly by people in finance departments. But data-driven decision-making, which is the essence of BI, is critical to companies of any size and across every department.
In this episode of Tech Club, your hosts, James and myself, interview Aptera’s Business Intelligence Practice Leader Aaron Crouch in search of a deeper understanding of what BI is really all about, how it’s transformed over the past sixteen years, and how it’s being adopted by digital marketers.
Whether it’s possible to use data to forecast how successful a marketing campaign will be
Why it’s so important, not just to get a number in front of someone, but to make sure that person can share it with others in the organization in a meaningful way
What Predictive Analytics, Demand Forecasting, and Machine Learning have in common
What an integrated BI solution can bring beyond the view Marketing Automation Systems offer into their own metrics
What some of the most common goals are that marketers set for their BI projects
You’ll be able to tell right away that Aaron is a really sharp, really witty guy who knows his stuff forward and backward. And you’d have to work pretty hard not to instantly like the guy. He’s been teaching me the high-level basics of BI for a few years now, and I’m excited to finally be letting everyone else have a chance to listen in.
If you have specific questions we didn’t get to in the episode, send them along to firstname.lastname@example.org. We may even schedule an entire episode to cover you question.
For now, though, here’s some links to related stuff:
I'm Aptera's Content Strategist. I've been writing about tech and marketing for 5 years and have certifications from HubSpot and The Content Marketing Institute. A big science and literature geek, I taught college rhetoric and composition while I was still busy going to school for way too long, earning bachelor's degrees in anthropology and psychology, along with a master's in British and American literature. Look me up on LinkedIn.