If you haven’t heard already, Instagram is becoming the biggest social marketing success for businesses just like yours. Why? Marketing is becoming more visual. If you’re just posting links all day, you’re probably not getting the engagement your business needs to hit your marketing goals.
Where to begin
Instagram is an app. So downloading the app is the first step. But before you go “insta-crazy,” really think about what message you want to send to your followers. Finding a voice for social media is important because it helps you decide what content you should use across all channels.
Creating an Instagram profile
When creating your profile, be sure to include your company’s mission statement. Let your followers know what you’re about and include a link to your website so people can find your products if they want to make a purchase. If you’re holding a contest or promotion, you may want to switch the web address section to a landing page link for the duration of the campaign.
Likes and Followers? Check
Just be human. Followers will relate more to photos that interest them. If you want more followers, or if you’re concerned about keeping the ones you have, create confidence within your audience with some great content. So have some fun and mix it up! Keep in mind that you don’t want to just post your own products. Just like other social sharing, always include some valuable content that doesn’t come from your own voice, but adds to your message.
Also, include some videos in your lineup. Videos are great for giving demonstrations, showing how products work, recipes, tours, etc. Adding a video can increase your chances of being noticed in the photo feed. When followers scroll down through their photo feed, your video will begin moving as soon as they pass over it.
Add a filter to the photo.
Filters are available within the app to help enhance the look of your photo. You can give your photo a vintage feel or brighten the coloring, whichever you choose. If the photo already looks great without a filter, feel free to leave it as it is.
Hash tag it.
Stick with a few hash tags on all your captions. This way, your photos are more branded and don’t look like spam. Create hash tags that you can use on all of your posts that best represent your company. If there is a trending hash tag for the day, include it. It may greatly improve the chances of your photo or video being seen by more people.
Stick to a schedule.
Decide how many photos you want to put in front of your followers on a daily basis. Consistency is key to keeping your followers engaged, so don’t forget to include Instagram on your social media content calendar.
Use the explore tool in the app to find some interesting photos. Follow, like, and comment on other users’ photos to create engagement with new people. This only helps spread brand awareness by getting those accounts to like and follow your own photos. Exploring gives you great ideas on what kind of content to use with your own account as well.
Kristen is a HubSpot certified marketing consultant specializing in social media. She has a BA from Ball State where she studied art, English, and journalism. Her true passion is social media marketing.