The running joke about social media marketing is that it’s something you can simply hire an intern to do—preferably some kid fresh from college who has no idea how to negotiate a reasonable salary. I mean, all they do is post links to your company’s blog posts on Facebook, right? Okay, maybe some fun images here and there to show how awesome your company culture is too. So won’t any old… er, um, young digital native be able to handle it?
I was excited to talk to Kristen Baumert on Tech Club this week because, as a content strategist, I know just enough about the social media side to realize I need lots of help. Kristen is a Digital Marketing Consultant and one of our top social media experts here at Aptera.
The takeaway from her interview with James and me was that you could just hire a young intern to play around on all the popular platforms—but you may as well use what little you’d pay a part-timer on polish for your ping-pong table. For social media marketing to be effective, you need someone who knows what she’s doing.
Kristen tells us about:
What role a marketing consultant plays in monitoring and responding to social feeds
Kristen sometimes seems like the antithesis of the stereotypical social media marketer: while she is young, she’s also soft-spoken, highly professional, and ridiculously hardworking. Often when you begin a conversation with her on what you think are frivolous topics, you quickly come to realize the only thing frivolous about them is your own thinking. Usually, though, once the conversation gets going she’s just really witty and fun, as you’ll find out for yourself by listening in.
Dying to get an answer to your question about social media marketing? Well, it couldn’t hurt to ask: firstname.lastname@example.org.
I'm Aptera's Content Strategist. I've been writing about tech and marketing for 5 years and have certifications from HubSpot and The Content Marketing Institute. A big science and literature geek, I taught college rhetoric and composition while I was still busy going to school for way too long, earning bachelor's degrees in anthropology and psychology, along with a master's in British and American literature. Look me up on LinkedIn.