The internet is still in its infancy—or in its Wild West days, as Joe Beste puts it. It may not seem like it, but even as we’re all growing more accustomed to going online to interact with brands, with friends and family, and with our favorite influencers, changes are taking place that we don’t even notice. But those changes are really exciting to designers and web developers. And much of it begins with what at first seem like tiny shifts in thinking.
For Tech Club this week, James and I invited back one our favorite guests, Senior Web Designer Joe Beste, to discuss what he took away from the Midwest UX Conference in Louisville. The quest is ultimately to build a website that features all kinds of engaging content, all of which can be navigated to intuitively, so users don’t have to think about how to get from point A to point B, and can instead focus on doing whatever they came to the site to do.
Joe fills us in on topics like:
Why UX goes far deeper than where you place buttons on your pages
Why good design and UX can depend on where in the office your graphic designer sits
Why everyone needs to be a designer (beyond just having Photoshop)
What role passion plays, what role knowledge plays, and how the interplay between them is the key to great design
How designers interact with clients, why it’s often difficult, and how the collaboration can be improved
Who the most important person is when it comes to user testing
How you can escape simply emulating popular designs for things like app icons
What Joe means when he says we’re still in the “Wild West days” of the internet
How you get from research to industry-standard design elements and best practices for UX
What the UX of Death is and why it’s such a good guide to intuitive design
How Joe factors the users’ familiarity and past experience with certain common types of interface into his designs
What the main UX failure of Pokémon Go is
Joe’s enthusiasm for web design and UX is an antidote to the cynicism many of us jaded marketing people experience on occasion. Sometimes, you can’t help feeling like the whole idea of digital marketing as being about helping people and improving lives is something that can only be floated with a nudge and a wink. (Show me the ROI!) Those are the times when you need to talk to Joe. Listen in and you’ll see what I mean.
I'm Aptera's Content Strategist. I've been writing about tech and marketing for 5 years and have certifications from HubSpot and The Content Marketing Institute. A big science and literature geek, I taught college rhetoric and composition while I was still busy going to school for way too long, earning bachelor's degrees in anthropology and psychology, along with a master's in British and American literature. Look me up on LinkedIn.