Configurators are fast becoming a mainstay on websites for companies in a variety of industries. Even B2B companies are finding ingenious ways to get in on the action. This is because by bringing customers into the process of designing their own purchases, configurators drive engagement while adding personalization to your list of differentiators.
Finding New Ways to Connect with Your Customers
Aptera is focused on using the most advanced technology to help our clients better connect to their customers. Configurators are one of the most powerful tools we’ve found for accomplishing this feat.
Our software development and digital marketing teams have built a wide range of configurators. Some that are as that are as simple as designing gift bags and wrapping paper by selecting various options, all the way to complex configurators that allow users to design and price an entire building.
Our teams have created configuration tools like these for businesses in a range of industries, from stationery to insurance and everything in between. We can even help you incorporate Augmented or Virtual Reality into your configuration and design applications.
Aptera brings together the most advanced digital marketing strategies with the most effective custom app development methodologies. That means our team not only has the technical expertise to create a quality application, but also that we know how to analyze your marketing and sales cycle to design the tool that will be most useful to your customers, in the context that’s most likely to increase conversions.
Think your company could benefit from a mobile or web configurator but aren’t sure where to get started?
Already use some type of CPQ software but think it may be a good idea to give customers more control over their purchases?
Just want to satisfy your curiosity about what a customer-facing customization or personalization tool might look like for your company?
What Does the Product Configurator PoC Engagement Entail?
Aptera’s Marketing and Development Teams have developed this PoC engagement to help you get an idea of how a configuration tool with a web or mobile interface would work for your company. They have broken the process down into 5 stages:
1. Product Characteristics
This stage focuses on an analysis of your product offerings to identify opportunities for customization or personalization. The team will then explore your sales process and business needs more broadly to determine what type of configurator would be best for you.
2. Buyer Journey
The most successful configurators are the ones that offer users just the right kind of help at just the right stage in the decision-making process. The team examines the most common paths customers take toward making a purchase so they can design an app that’s ideally situated in the sales context.
3. Data sources and Integrations
This stage will focus more on the aspects usually falling into the realm of CPQs. The team will determine what other systems and information sources the configurator will need to integrate with. It may need to pull pricing information, or send order details to inventory, or update data in an ERP.
4. Competitive Analysis
The team will then do market research into what kinds of tools and buying experiences are being offered by other companies in your industry, so they can create a configurator that outperforms anything else your customers are likely to come across.
5. Platform Selection
Will people be using your app on a phone, a tablet, or on a desktop? In this stage, the team will examine all the possible scenarios to find the optimal approach to reaching your customers.
Schedule a Meeting Today
Configurators have huge potential to improve customer experience, increase brand engagement, and boost sales.
In some industries, you’re already behind the curve if you don’t have a configurator. But if you can be first to market with a configuration tool that really catches on, you can essential transform the way your customers buy—which means you’ll be locking in your advantage.
Just click on the link below to get more information on our PoC engagements so you can find out what a configurator can do for your company.
I'm Aptera's Content Strategist. I've been writing about tech and marketing for 5 years and have certifications from HubSpot and The Content Marketing Institute. A big science and literature geek, I taught college rhetoric and composition while I was still busy going to school for way too long, earning bachelor's degrees in anthropology and psychology, along with a master's in British and American literature. Look me up on LinkedIn.